Engineering for your business
Websites and landing pages
Professional websites and campaign pages that explain your offer, answer customer questions and create a clear path to contact. Content, accessibility and SEO are part of the build.
Problems I can address
- A good offer that visitors struggle to understand.
- Difficult mobile contact, slow pages and outdated content.
What the scope can include
- Information architecture based on visitor intent.
- Responsive interface, keyboard navigation and forms.
- Metadata, sitemap and indexing configuration.
- Editable content and publishing instructions.
When to consider it
For businesses presenting services, launching campaigns or replacing a difficult-to-maintain website.
Possible applications
Potential scope, not completed-project claims:
- Business website with dedicated service pages.
- Campaign landing page with a clear offer and contextual enquiry form.
- CMS-managed editorial catalogue in Portuguese and English.
What affects the estimate
Page templates, content preparation and review, languages, imagery, CMS requirements and form integrations affect the estimate. A landing page can involve fewer pages and still require research and validation. Hosting, domain and maintenance should be separated from the build in the proposal.
Limits and decisions
A website does not guarantee sales or Google rankings. Outcomes also depend on your offer, distribution, content and follow-up.
The deliverables on this page guide the proposal. Integrations, migration, support, infrastructure and responsibilities are confirmed in the agreed scope.
The page and operation should describe the same offer
Choose the primary offer and test whether a visitor can explain the delivery before enquiring. I can organise architecture, accessible interfaces, CMS, technical SEO and recorded enquiries. Catalogues, landing pages and payment-enabled stores have different scopes. Copy, image permissions, translations and updates need owners. Campaign measurement requires real integration and authorisation; the website does not promise demand.
How the work progresses
- Define the audience, offer, questions and primary action for each page.
- Organise content and review mobile and desktop layouts.
- Implement CMS, accessibility, metadata and enquiry capture.
- Check links, forms and performance before release.
FAQ
Before we begin.
Business website or landing page?
A landing page serves one specific offer and action. A website organises multiple services and information. The choice follows the visitor journey and traffic source, not just the page count.
Can I edit the content?
A CMS can be included. We agree which fields need maintenance and which roles can publish, with operating instructions.
Does SEO guarantee first place?
No. Technical work can enable indexing and understandable content. Competition, relevance, authority and ongoing work also affect discovery.